An accurate competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, positioning is how you want your company to be perceived in their minds and among competitors. Brand positioning establishes an emotional connection with your customers.
Customer and Revenue Segmentation
Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.
User Profiles and Behaviour to improve products
We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us to think ahead about weak points and provides insight into user behavior and product functionality.
Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.
Consistency drives the power and integrity of a brand. We bulletproof your brand by creating guidelines and specifications for new product design, logo, typography, color, iconography, image style and usage, family feeling and more. This ensures that anyone can apply your brand assets correctly and consistently.
Product Design + Identity Systems
We work collaboratively to create the most truthful, compelling, and beautiful visual identity of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.
Naming & Messaging
What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help highlight and amplify the most authentic voice for your brand.
Brands are not just seen—they are experienced. In addition to a company’s product portfolio, logo and presence, brands must also communicate in the physical world. We design displays, stands, signage, interiors and exteriors that represents perfectly the philosophy of your brand.
In order to obtain a memorable experience of a brand, all our services are customized based on the needs of the client: trends and styles research, Art Direction, suppliers sourcing, creative and strategic support, new product conception, sketch, 3D models, renderings, technical drawings and prototyping, visual identity and brand design, photographic sets management and visual and styling support, interior architecture design and product displaying, UI/UX, Internet of Things exploration.
With business strategy and design thinking at the forefront, seré/dondossola reinvents itself as a place to help brands grow.
seré/dondossola launched as an genuine product design studio and has over 10 years of experience in it, but lately, their focus has shifted. Once an executing service company, their sights are now aimed at helping brands and businesses to gain a competitive advantage in the marketing landscape.
“An important amount of the work we’ve done in the past decade was in service of world class Italian designers and international manufacturing companies which hire them.
Giorgio Armani, Rodolfo Dordoni, Giovannoni, Corrado Dotti, Gordon Guillaumier / Dada, Roca, Chateau d’Ax, Flou, DeSede, Maletti, Effegibi, Fantini, Roda, DeRucci. Combine this with our experience working for Philips, Bianchi Industry, Vin Service and for brands such as Ikea, Boss Design, Brasilia, Pilsner Urquell and you understand we have a very broad field of interest.”
What if you were a ‘billion euro brand’, had an in-house marketing department, but didn’t need the services nor the bloat of a world famous metropolitan based creative agency? Where would you go?
These brands have similar needs: marketing & brand strategy, product design, internet of things implementation, video production, digital and social media marketing solutions. Our business model is a solution to fill that gap.
Bridging the Gap
To help brands define their voice, align with their customers, and clarify their goals, seré/dondossola has become a team of strategic designers. Part business consultants, part designers.
A strategy brand design consultancy is a hybrid between what is offered by two traditionally different types of companies— business management consultancy and design firms. Strategists tend to be big picture thinkers, but don’t have the creativity and attention to detail of designers. We refer to this as the strategic divide that exists between concept and realization– where good ideas go to die.